Get insights on the latest trends of Douyin, the opportunities provided for brands and brands’ best practices from our China experts. Covering topics - Latest trends on Douyin: what makes it unique, user profile, best-performing content, category and brands - What Douyin has to offer: on-targeted audience, more diverse content to hook consumers and Douyin’s unique interest commerce - Influencer Marketing on Douyin - Livestreaming on Douyin Douyin, the Chinese TikTok, is much more than a content hub full of entertaining content --- it has become the fastest-growing E-commerce platform in China. With more and more brands entering this new battlefield, how can a brand best leverage this huge new opportunity and win the game?

Get insights into the latest consumer trends, brands' best practices during lockdown and winning chances for the future. Covering topics - The main market disruptors following the lockdown in China - What are consumers looking for under the current situation - The key learnings from the latest consumer trends - Best practices from brands during lockdown - Implications and future opportunities for brands to win in China The current lockdown in top-tier cities of China hits the market harsh unexpectedly, yet we are reaching the end of the tunnel --- as the market is about to revitalize, what can be the best opportunity for brands to bounce back quickly?