Return
On
Ideas
About Us

iBLUE GROUP


Founded in 2016, iBLUE GROUP has grown into a leading independent integrated marketing and innovation company. With a network spanning over 8 offices across Asia Pacific, the Middle East, and Europe, we maintain partnerships with more than 200 clients—many of whom have collaborated with us since our early years. Guided by our core value “Return On Ideas,” iBLUE delivers brand strategies and integrated marketing solutions for international brands entering the Chinese market, while also empowering Chinese brands to expand globally. Our work has earned recognition from global consumers and driven successful overseas market entries. Leveraging world-class innovation capabilities, AI-powered digital tools, and deep digital marketing expertise, we develop tailored creative solutions for every client partnership.

About Us

iBLUE GROUP


Founded in 2016, iBLUE GROUP has grown into a leading independent integrated marketing and innovation company. With a network spanning over 8 offices across Asia Pacific, the Middle East, and Europe, we maintain partnerships with more than 200 clients—many of whom have collaborated with us since our early years. Guided by our core value “Return On Ideas,” iBLUE delivers brand strategies and integrated marketing solutions for international brands entering the Chinese market, while also empowering Chinese brands to expand globally. Our work has earned recognition from global consumers and driven successful overseas market entries. Leveraging world-class innovation capabilities, AI-powered digital tools, and deep digital marketing expertise, we develop tailored creative solutions for every client partnership.

Our Strength
Cross-Regional Service Capability
Seamless integration across three major time zones, works without boundaries and cultural differences.
Diverse Creative Ability
Our creativity allows us to adeptly navigate various sectors, from internet and technology to fast-moving consumer goods and luxury perfumes.
Performance-Driven and Effectiveness
Creativity serves the ultimate results, supported by data-driven and fact-based performance evaluation.
Our Strength
Cross-Regional Service Capability
Seamless integration across three major time zones, works without boundaries and cultural differences.
Diverse Creative Ability
Our creativity allows us to adeptly navigate various sectors, from internet and technology to fast-moving consumer goods and luxury perfumes.
Performance-Driven and Effectiveness
Creativity serves the ultimate results, supported by data-driven and fact-based performance evaluation.
Our Team
From creativity to execution, our core management team comes from diverse backgrounds, including former executives from Fortune 500 companies and renowned marketing creatives from leading advertising agencies.
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Victor Yang
Founder & Group CEO
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Ivy Wang
Shanghai GM
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Tom Lau
Regional Director of Hong Kong
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Danni Liu
Europe CEO
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Cary Tsui
Group Creative Director
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Victoria Wang
IBLUE Europe
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King Rong
North America CEO
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Cindy Lin
IBLUE China
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Acelin Qi
Associate Planning Director
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Rebecca Fan
Account & Strategy Director
Our Culture

Maintaining the physical and mental well-being of employees is essential, with a strong emphasis on prioritizing a healthy balance between work and life. This balance not only enhances employee satisfaction but also boosts productivity and creativity within the organization.

To foster a friendly workplace culture, we employ a multifaceted approach that includes promoting open communication, offering flexible work arrangements, and encouraging team-building activities. These initiatives create a supportive environment where employees feel valued and engaged, ultimately contributing to the overall success of the organization.

Our Culture

Maintaining the physical and mental well-being of employees is essential, with a strong emphasis on prioritizing a healthy balance between work and life. This balance not only enhances employee satisfaction but also boosts productivity and creativity within the organization.

To foster a friendly workplace culture, we employ a multifaceted approach that includes promoting open communication, offering flexible work arrangements, and encouraging team-building activities. These initiatives create a supportive environment where employees feel valued and engaged, ultimately contributing to the overall success of the organization.