Return
On
Ideas
About Us

iBLUE GROUP


Founded in 2016, iBLUE GROUP has emerged as a leading independent integrated marketing and innovation company. With a network of over eight offices across the Asia Pacific, the Middle East, and Europe, we proudly partner with more than 200 clients—many of whom have been with us since our inception. Guided by our core value of “Return On Ideas,” iBLUE crafts brand strategies and integrated marketing solutions for international brands entering the Chinese market, while also empowering Chinese brands to expand globally. Our efforts have garnered recognition from consumers worldwide and facilitated successful entries into overseas markets. By leveraging world-class innovation capabilities, AI-powered digital tools, and deep expertise in digital marketing, we create tailored creative solutions.

About Us

iBLUE GROUP


Founded in 2016, iBLUE GROUP has emerged as a leading independent integrated marketing and innovation company. With a network of over eight offices across the Asia Pacific, the Middle East, and Europe, we proudly partner with more than 200 clients—many of whom have been with us since our inception. Guided by our core value of “Return On Ideas,” iBLUE crafts brand strategies and integrated marketing solutions for international brands entering the Chinese market, while also empowering Chinese brands to expand globally. Our efforts have garnered recognition from consumers worldwide and facilitated successful entries into overseas markets. By leveraging world-class innovation capabilities, AI-powered digital tools, and deep expertise in digital marketing, we create tailored creative solutions.

Our Strength
Global Service Reach
Seamless integration across three major time zones allows us to work without boundaries or cultural differences.
Diverse Creative Ability
Our creativity enables us to skillfully navigate a wide range of sectors, from internet and technology to fast-moving consumer goods and luxury fragrances.
Effective Performance
Creativity drives outstanding results, backed by data-driven and fact-based performance evaluations.
Our Strength
Global Service Reach
Seamless integration across three major time zones allows us to work without boundaries or cultural differences.
Diverse Creative Ability
Our creativity enables us to skillfully navigate a wide range of sectors, from internet and technology to fast-moving consumer goods and luxury fragrances.
Effective Performance
Creativity drives outstanding results, backed by data-driven and fact-based performance evaluations.
Our Team
From creativity to execution, our core management team comprises individuals from diverse backgrounds, including former executives of Fortune 500 companies and acclaimed marketing creatives from top advertising agencies.
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Victor Yang
Founder & Group CEO
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Ivy Wang
Shanghai GM
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Tom Lau
Regional Director of Hong Kong
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Danni Liu
Europe CEO
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Cary Tsui
Group Creative Director
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Victoria Wang
IBLUE Europe
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King Rong
North America CEO
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Cindy Lin
IBLUE China
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Acelin Qi
Associate Planning Director
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Rebecca Fan
Account & Strategy Director
Our Culture

Ensuring the physical and mental well-being of employees is vital, with a strong focus on maintaining a healthy work-life balance. This balance not only enhances employee satisfaction but also boosts productivity and creativity within the organization.

To cultivate a friendly workplace culture, we adopt a multifaceted approach that promotes open communication, offers flexible work arrangements, and encourages team-building activities. These initiatives foster a supportive environment where employees feel valued and engaged, ultimately contributing to the organization’s overall success.

Our Culture

Ensuring the physical and mental well-being of employees is vital, with a strong focus on maintaining a healthy work-life balance. This balance not only enhances employee satisfaction but also boosts productivity and creativity within the organization.

To cultivate a friendly workplace culture, we adopt a multifaceted approach that promotes open communication, offers flexible work arrangements, and encourages team-building activities. These initiatives foster a supportive environment where employees feel valued and engaged, ultimately contributing to the organization’s overall success.